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Anritsu Strengthens its Distribution Channel in Israel with Eastronics Ltd.


Vienna, Austria – August 23, 2022 – Anritsu Corporation, a global provider of innovative test and measurement solutions, today announced signing an agreement with Eastronics ltd. to grow its distribution in Israel. Eastronics will sell and maintain the whole Anritsu portfolio supporting the local customers in the Israeli market.

“We are pleased to add Eastronics in our distribution network in Israel” said Marco Bordin, Anritsu's Sales Director for Indirect Channel and Israel. “Eastronics has long experience and high reputation in terms of customer, market and product knowledge and we are confident they will help our growth in such important and competitive market.”

Tech Cent Ltd, who has been Anritsu’s sole Partner in the region for more than 30 years, welcomes Eastronics as Anritsu new distributor in Israel. Giddi Zimmerman, CEO of Tech-Cent Ltd expressed that “this will assure that Anritsu’s customers get the best professional services and I look forward to Support Eastronics moving forward”.

"We are excited and looking forward to our new partnership with Anritsu. Anritsu’s innovative communications test and measurement solutions are a significant addition to Eastronics’ activity and will enrich our test and measurement portfolio" said Doron Eitan, Director of Embedded Activity at Eastronics.

About Eastronics
Established in 1955, Eastronics is one of the largest hi-tech distributors in Israel. Eastronics is the leading Israeli company in sales, marketing, service and support of high-tech products, with a strong Design-In/Demand Creation activity.

The company employs a large group of highly experienced and professional Application Engineers from diverse backgrounds and disciplines, supporting demand creation / design-in activities from the early stage of the project’s definition until production. Eastronics offers its customers and principles a long-term and mutually beneficial business partnership with a leading, innovative and people-friendly organization.

For further information, please contact:  
David Hasky
Test and Measurement Equipment Department Manager
Tel: +972 (3) 6458619

About Anritsu 
Anritsu Corporation (, a global provider of innovative communications test and measurement solutions for 125 years. Anritsu’s philosophy engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for 5G, M2M, IoT, as well as other emerging and legacy wireline and wireless communication markets. With offices throughout the world, Anritsu has approximately 4,000 employees in over 90 countries.

For more information, please contact:  

Eric Fauxpoint
Director - EMEA Business Development
Anritsu EMEA
Tel: +33 1 60 92 15 50
Email: Eric.Fauxpoint(ATMARK)
Suzy Kenyon
Napier Partnership Limited
Tel: +44 (0) 1243 531123
Email: Suzy(ATMARK)

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