Group CEO Message
Addressing Social Issues through “testing”
Accelerating Expansion into Growth Areas toward Becoming a 200-Billion-Yen Company by Fiscal Year 2030
- Building a Company That Can Grow Sustainably amid Uncertainty
- What It Means to Become a 200-Billion-Yen Company by Fiscal Year 2030
- Building on GLP2026 to Accelerate Expansion into Growth Areas
- Making Industrial Measurement the Next Growth Engine: Expanding Market Reach through General-Purpose Test Instruments
- Technology Alone Cannot Drive Growth: Developing People to Lead Transformation
- Remaining a Company that Society Needs
- Creating Markets and Shaping the Future
CEO Message Archive
Building a Company That Can Grow Sustainably amid Uncertainty
Fiscal year 2025 ended with growth in both revenue and profit. Looking back, however, the year was anything but smooth. In the first quarter, factors including U.S. tariff policy prompted customers to take a cautious approach to capital investment, creating a difficult business environment. With little visibility into what lies ahead, there were times when we faced difficult management decisions. From the third quarter onward, however, the market environment changed significantly as data center-related investment expanded on the back of the rapid adoption of generative AI. By the fourth quarter, we were able to capture demand growth that exceeded our expectations, resulting in higher revenue and profit for the full year.
One thing this past year made especially clear to me is that uncertainty is no longer an exceptional event; it will be a basic premise for management going forward. Geopolitical risks such as U.S.-China relations, tariff policies, and conflicts around the world are factors beyond the control of any single company, yet they can reshape market conditions in a very short time. In this environment, what matters is not predicting the future perfectly. It is building an organization that can detect early signs of change, make the necessary decisions, and act swiftly. We must continue evolving into an organization that can respond to change with both agility and flexibility.
At the same time, we need to distinguish short-term market fluctuations from our long-term growth strategy. The EV market, for example, is currently in an adjustment phase, but that does not diminish the importance of technological innovation toward a decarbonized society or of the environmental measurement field. The communications market is also in a transition period ahead of 6G, but beyond it lie substantial growth opportunities associated with the social infrastructure and services of the future. Rather than allowing near-term changes to dictate our course, we will continue investing in the technologies and business domains that will be needed in the years ahead. I believe this commitment is essential to sustainable growth.
What It Means to Become a 200-Billion-Yen Company by Fiscal Year 2030
One symbol of the future we are working toward is our goal of becoming a 200-billion-yen company by fiscal year 2030. The essence of this goal, however, is not simply to grow revenue. What matters is using this challenge to transform Anritsu into a company that creates new value.
Anritsu has long supported society, primarily through the Test and Measurement Business, with a high degree of specialization and advanced technological capabilities. By delivering products that meet sophisticated customer requirements and underpinning the quality and reliability of social infrastructure, we have built the technological foundation and brand we have today. This is one of Anritsu’s core strengths, built up over many years.
Yet preserving our existing strengths alone will not be enough to achieve further growth. We must extend those technologies into new markets and use them to address social issues, thereby creating greater value. Our target of becoming a 200-billion-yen company by fiscal year 2030 is therefore more than a revenue goal; it is a statement of our determination to transform Anritsu for its next stage of growth.
What value will we provide to society, and what kind of company will we become? Only when every employee shares that vision and embraces it as a personal challenge can we bring the full strength of the organization together.
We cannot achieve the 200-billion-yen target simply by extending our current business structure. We need to further strengthen the technological capabilities we have cultivated in the Test and Measurement Business, venture into new markets, and expand our business domains.
The Anritsu of the future will not be a company that simply supplies “products” in the form of test and measurement instruments. We will evolve into a “solution partner” that combines technology, software, and services to solve challenges together with our customers. Building on our “testing” technologies, we will create new value for society. That transformation is the true meaning of our goal of becoming a 200-billion-yen company by fiscal year 2030.
Building on GLP2026 to Accelerate Expansion into Growth Areas
To realize the Anritsu we envision for fiscal year 2030, we must both build further on the strengths we have developed and move into new growth areas. GLP2026, our current Global Long-term Management Plan, is an important milestone on that journey.
Under GLP2026, we are further strengthening Test and Measurement as our core business while positioning Industrial Measurement, EV/Battery, and Pharmaceutical as new growth areas. In the Test and Measurement Business, we are steadily advancing technology development that will help create future markets, with an eye to the evolution of next-generation communications technologies such as 6G.
To achieve sustainable growth, we need a resilient business portfolio that is not dependent on any single market cycle. This means extending the “testing” technologies Anritsu has developed over many years into a broader range of industries. In industrial measurement, for example, we will bring the value of our measurement technologies to automotive and many other industries. In pharmaceuticals, we aim to establish high-value-added inspection solutions by leveraging technologies and quality assurance expertise developed in food inspection.
Making Industrial Measurement the Next Growth Engine: Expanding Market Reach through General-Purpose Test Instruments
Industrial Measurement is one of the growth areas we are prioritizing under GLP2026. As we work toward becoming a 200-billion-yen company by fiscal year 2030, growing Industrial Measurement into a business of approximately 50 billion yen is a critical initiative for establishing a future growth driver.
Today, the business generates just over 20 billion yen in revenue, centered on general-purpose test instruments from the Test and Measurement Business, general-purpose power supplies from TAKASAGO, LTD., and power measurement instruments from DEWETRON. Building on these existing strengths, we will enhance our growth potential across markets, products, and sales.
At the center of this effort are the general-purpose test instruments we have developed through our Test and Measurement Business. The industrial measurement market spans a wide range of sectors, including automotive, electronic components, computing, aerospace, national security, and robotics. It is a market with well-established competitors, but as the market structure changes, particularly in Asia, we see a valuable opportunity to strengthen Anritsu’s presence.
To seize this opportunity, we established the Industrial Measurement Division as a cross-business organization responsible for general-purpose products spanning both the Test and Measurement and Environmental Measurement businesses. Its role goes beyond selling existing products into new markets. The objective is to strengthen product competitiveness, brand strength, and sales capabilities in an integrated manner and translate Anritsu’s technologies into value across a broader range of industrial markets.
To enhance product competitiveness, we will further refine our advanced measurement technologies in communications and high-frequency fields while also leveraging collaboration and M&A to broaden our product lineup, including basic test instruments. As part of this effort, on June 30, 2026, we completed the acquisition of 20.0% of the outstanding shares of Aim-TTi Holdings Limited.
By combining the Aim-TTi Group’s product portfolio with Anritsu’s measurement technologies, we will strengthen our ability to address a broader range of customer needs.
To strengthen our brand, we will leverage our history and technological capabilities at the forefront of communications since our founding as a source of trust in new markets. We will work to increase recognition of Anritsu as a brand that combines quality, reliability, and the ability to respond to technical needs, while also communicating the strength of our technology brand more actively to the market.
Strengthening sales capabilities requires people who can understand customers’ challenges and propose the value that measurement can create. Through A-SKILLs, our training organization launched in April 2024, and other initiatives, we are strengthening both product knowledge and the ability to communicate measurement technologies in terms of customer value. In this way, we will strengthen the organization needed to translate product competitiveness into market success.
Historically, Anritsu has excelled in customized products that meet highly sophisticated requirements from specific customers. Going forward, we will use general-purpose products to broaden our reach across markets, then apply the insights gained through those interactions to customized products and advanced solutions. Establishing this virtuous cycle will accelerate growth in Industrial Measurement and further strengthen the business foundation of Anritsu as a whole.
Technology Alone Cannot Drive Growth: Developing People to Lead Transformation
One of the most important factors in taking Anritsu to its next stage of growth is our people. If asked to name Anritsu’s greatest strength, I would answer without hesitation: our technological capabilities.
We possess globally competitive technologies, including high-frequency, sensing, and software technologies developed through the Test and Measurement Business. The outstanding engineers who have built and sustained these capabilities are an irreplaceable asset to Anritsu.
Yet technological capabilities alone will not be enough to enter new markets and achieve sustainable growth. What matters is the ability to turn technology into value for society and the market. We need more people who can identify new needs, envision business opportunities, bring together people inside and outside the Company, and see initiatives through to completion.
These are the people who can create new businesses. I often say, “Anritsu has many excellent passenger cars, but we need more locomotives to pull the train.” Engineers with deep expertise will remain a source of our competitiveness. At the same time, unless we increase the number of people who can determine which markets to take our technologies into, what value to create from them, and then act, there will be limits to how far the Company can grow. This means we also need to rethink how we develop our people.
Anritsu has traditionally developed people with an emphasis on alignment with the corporate culture we have cultivated over many years. This has played an important role in preserving our commitment to technology and quality and passing on what makes Anritsu distinctive. To move to the next stage, however, we need to actively welcome people with different experiences and values and bring new perspectives into the organization. We cannot create new markets with people who all think alike. When different ideas come together, debate follows; from that interaction come new ideas and new challenges. I believe Anritsu needs to evolve into that kind of organization.
People are also at the heart of our management strategy under GLP2026. Development initiatives such as A-SKILLs are not simply programs for acquiring knowledge and skills. Their purpose is to foster a mindset in which each person connects their own work to business growth and sees themselves as an active participant in shaping Anritsu’s future. The goal of becoming a 200-billion-yen company by fiscal year 2030 is not something for management alone to pursue. I believe it can only be achieved when every employee understands the future we are aiming for and embraces it as their own challenge.
Remaining a Company that Society Needs
Anritsu has built a global business as a manufacturer of test and measurement instruments that support communications networks, underpinning the quality and reliability of social infrastructure. Across communications, food, pharmaceuticals, and other fields, our ability to “test” with precision supports the foundations that allow society to function safely and securely. The technologies and trust we have built over the years are major assets for Anritsu and the starting point for creating new value.
Going forward, Anritsu will evolve into a company that builds on its “testing” technologies to proactively provide solutions in response to changes and challenges in society. The advancement of communications infrastructure driven by the spread of generative AI, progress in EV/battery technologies toward a decarbonized society, and rising expectations for safety and security in food and pharmaceuticals are not only new business opportunities; they are also responsibilities we must fulfill. It is not enough simply to deliver technology in the form of products. We must understand society’s challenges and deliver technology as solutions that create meaningful value.
This thinking must also be put into practice through our business activities as part of ESG management. One concrete example is our initiative to promote resource circulation, or the circular economy. Under GLP2026, we are building a supply chain that recovers stainless steel from used PQA products, recycles it, and uses it again in our own products. By reducing environmental impact, we aim to enhance both product and corporate value.
Creating Markets and Shaping the Future
Anritsu has grown by honing advanced technologies and deep expertise within a relatively limited set of markets. To remain essential to society, however, we cannot simply wait for our markets to grow. We must become a company that creates new value and pioneers new markets.
We will continue refining our technologies and strengthening our ability to bring them to society. By taking on new challenges, we will shape the future.
Our 200-billion-yen target is one milestone we expect to reach as a result of these efforts. Our ultimate goal is to remain a company that society needs and that can grow sustainably amid change.
To that end, we will refine our “testing” technologies, develop our people, and broaden our connections with society.
Anritsu’s mission is to contribute to solving social issues in communications, industry, the environment, food, pharmaceuticals, and other fields while helping to create a better future.
We cannot meet these challenges alone. It is through dialogue and co-creation with our stakeholders, including customers, business partners, shareholders and investors, local communities, and employees, that we can create the value society truly needs.
I would like to express my sincere gratitude to everyone who has supported Anritsu and placed their trust in us. Building on our “testing” technologies, we will continue to deliver value that exceeds expectations and move forward as a company that earns trust and remains the preferred choice.
I want to apply the technologies we have cultivated across a wide range of fields.