Position: Asst. Manager Sales
Location: Pune. Should be willing to relocate if needed.
Education: Bachelor’s degree in engineering - Electronics & Communications or related discipline
Experience: 6 - 10 Years of Sales Experience in similar industry
Role Summary
The role will be responsible for driving revenue growth and expanding market presence for Anritsu’s Test & Measurement solutions across Automotive/IoT, Aerospace & Defence, Wireless
R&D and Manufacturing, and Test Houses. This role involves identifying customer requirements, developing new business opportunities, managing strategic accounts, and achieving sales objectives
through direct and channel-partner engagements. Acting as a trusted technical and commercial advisor, recommend appropriate solutions, deliver presentations and demonstrations, and support the
complete sales cycle from opportunity identification to order closure. The role requires strong RF and wireless technology knowledge, consultative selling capability, territory and pipeline
management, and effective collaboration with customers, channel partners, and internal functional teams.
Key Responsibilities
- Own and achieve quarterly and annual revenue & order targets for assigned territories and accounts.
- Develop market/region by identifying prospects, creating opportunities, and expanding Anritsu’s customer base and market share.
- Manage strategic and key accounts through account planning, customer engagement, and long-term relationship development.
- Extensive customer-facing engagement, with approximately 80% of time dedicated to field activities including customer visits, account development, and opportunity creation.
- Understand customer’s technical, operational, and commercial requirements and recommend suitable Anritsu solutions using a consultative selling approach.
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Act as a trusted technical and commercial advisor throughout the sales cycle, from discovering requirement and solution definitions to demonstrations, proof-of-concept activities, technical
evaluations, negotiations, and order closure.
- Partner with various Internal functional teams to deliver coordinated customer engagements and successful solution deployment.
- Prepare value-proposition documents, techno-commercial proposals, quotations, and responses to RFPs and RFIs.
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Deliver compelling product presentations and demonstrations to technical and non-technical audiences, clearly translating complex concepts into measurable customer value. Address technical and
commercial objections with clarity, confidence, and appropriate competitive positioning.
- Manage direct sales as well as indirect business opportunities through channel partners within the assigned territory.
- Maintain accurate and timely CRM records covering customer interactions, opportunities, sales pipeline, forecasts, and next actions.
- Provide periodic sales reports, forecasts, and business updates to the immediate manager without the need for follow-up.
- Monitor product developments, customer investment trends, competitor activities, and industry changes to identify emerging opportunities and risks.
- Share customer and market feedback to product division towards product improvement, solution development, and roadmap decisions.
Required Qualifications and Competencies
- Bachelor’s degree in Electronics and Communication Engineering or a related engineering discipline.
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6‐10 years of experience in direct technical and commercial sales and business development in Test & Measurement covering Telecommunications, Automotive, Aerospace & Defence, and/or
IoT industry.
- Strong understanding of RF and wireless communication technologies, including 4G/5G, V2X, Wi-Fi, Bluetooth, and general wireless test concepts.
- Demonstrated ability to manage a territory or account portfolio and deliver against revenue and opportunity-development objectives.
- Ability to engage effectively with Customer’s R&D, engineering, procurement and management.
- Excellent presentation, written and verbal communication, negotiation, and consultative selling skills.
- Ability to simplify complex technical concepts and articulate a clear technical and business value proposition.
- Self-driven, customer-focused, organised, and capable of managing multiple opportunities with disciplined follow-through.
- Willingness to travel extensively and relocate if required by the business.
Preferred Qualifications
- Hands-on exposure to 5G NR, IoT, Bluetooth, Wi-Fi, base-station simulators, RF test instruments, or related wireless test solutions.
- Experience in indirect sales, including management of channel partners and distributors.
- Working knowledge of CRM platforms such as Salesforce, including opportunity, pipeline, forecast, and activity management.
Success Measures
- Achievement of assigned quarterly and annual sales targets.
- Growth in qualified pipeline, new accounts, strategic opportunities, and territory revenue.
- Accuracy and timeliness of CRM updates, forecasts, and management reporting.
- Effectiveness of customer engagement, solution positioning, channel development, and opportunity conversion.
- Quality of market intelligence and customer feedback shared with internal teams.
Please submit your CV in English by Online Application Form.
