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Anritsu strengthens its Customer Experience Management portfolio in partnership with Aito

Anritsu, a leading worldwide provider of testing, monitoring and management solutions for advanced and converged networks, today announced a partnership with Aito, a leading innovator in providing Customer Experience Analytics solutions for mobile operators and service providers.


Copenhagen, Denmark, October 12th, 2010 - Anritsu, a leading worldwide provider of testing, monitoring and management solutions for advanced and converged networks, today announced a partnership with Aito, a leading innovator in providing Customer Experience Analytics solutions for mobile operators and service providers. The partnership will allow Anritsu to offer sophisticated CEA tools integrated with its existing MasterClaw™ product suite, providing operators and service providers with an accurate and holistic view of subscribers based on their experience, service usage and profitability.

Anritsu’s MasterClaw™ is an integrated Service Assurance platform that allows operators and service providers to conduct network monitoring and troubleshooting, to optimise service delivery and service quality from a network, service and customer point of view. By integrating CEA tools into the MasterClaw™ framework, Anritsu adds a layer of analysis that complements its existing CEM portfolio which currently focuses on real-time monitoring of customer experience. The analytical view provided by CEA tools provide valuable insight into the experience, usage and revenue generated by the subscribers. With easy access to quality business information, service providers can track a customer’s experience of network services, remove business bottlenecks and identify up-sell opportunities.

In-depth analysis, which enables a better understanding of subscriber behaviour, has become critical to operators and service providers for the purpose of strategic planning and business development. With the integration of CEA tools to the MasterClaw™ platform, a wider set of users - from network operations and account management to business managers and marketing teams - will be in a position to access critical business information based on the experience and usage patterns of subscribers. The information is gathered from a combination of disparate sources including network traffic, billing information and the CRM and network data already collected by Anritsu. The partnership has allowed the deployment to be a simple plug-in to the MastercClaw system so that these tools can be up and running quickly, ready to produce accurate data practically overnight.

Neil Tomlinson, Anritsu Service Assurance Division, Global Marketing and Product Management Director, explained: “The fixed line and mobile industries are rapidly becoming more complex due to the increase in demand for data and broadband services. Our existing network monitoring solutions provide operators with performance management, troubleshooting and Customer Experience Management for their networks. Through the addition of the Aito CEA tools we can now provide our customers with a clear understanding of subscriber behaviour and usage across a range of services, and the impact that is having on their revenue streams.”

Mr. Tomlinson continues: “We chose to work with Aito because of the complementary nature of the two products, which together provide our customers with an Advanced Customer Experience Management solution that is simple and easy to access and use. By offering the integrated CEA product portfolio we now have an opportunity to enhance our customer networks and broaden our customer base, appealing to operators and services providers that have not yet deployed the MasterClaw™ platform.”

Anssi Tauriainen, CEO at Aito Technologies added: “We have pioneered the use of CEA tools that provide an end-to-end view of the customer experience and the demand for these types of analytics is rapidly increasing. This is because operators and service providers require intelligence that will give them an insight into the customer behaviour, and how that information can be used to improve the quality of services, reduce churn on their networks and generate new revenues. Our new relationship with Anritsu represents a significant development for the company and it will also allow Anritsu to meet the growing demand for in-depth analysis of the customer experience. The partnership will drive the expansion of CEA in global markets and it will allow Aito to increase its foothold in the market as a provider of a new breed of analytics.”

About Anritsu
Anritsu Corporation ( has been a provider of innovative communications solutions for more than 110 years. The company's solution portfolio includes test and measurement solutions and service assurance solutions that address the technology lifecycle from R&D and lab testing, to operational support systems for in-service network monitoring and service assurance. Anritsu sells in more than 90 countries worldwide with approximately 4,000 employees

Anritsu’s award winning service assurance solutions offer an integrated portfolio of applications combining network monitoring and optimization with a unique suite of service intelligence solutions for service and customer experience management. As a long-time leader in 3G solutions, Anritsu is committed to supporting the delivery of next-generation networks, addressing emerging technologies such as LTE, HSPA Evolution, MIMO, WiMAX and high-speed optical and IP networks.

About Aito Technologies Oy
Founded in 2006, Aito Technologies Oy is a developer of innovative and unique Customer Experience Analytics product suite for network operators and digital service providers. As the brainchild of a group of telecom innovators with network and software vendor, research and operator backgrounds, Aito is able to provide a unique approach responding to the market needs. Aito is used to manage the experience and behaviour of tens of millions of customers around the world, everyday. Aito software, which incorporates Business Development and Customer Reporting functionalities, simplifies the understanding of the customer experience environment, providing key business management stakeholders with the richest end-to-end view of their customers through clear and relevant information in an easy-to-use form, within minutes, anytime. Aito brings speed, agility and business impact to decision making with Customer Experience Analytics.

For more information contact
Neil Tomlinson
Global Marketing and Product Management Director
Anritsu Service Assurance Division,
Tel: +45 72 11 22 00
Fax: +45 72 11 2210
Email: Neil Tomlinson

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