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Challenge
- Identifying if promotions and offers have improved experience, had the desired uptake or cannibalized other business is very difficult to track
- Identifying new subscribers' experience to ensure a strong take-up is also a major issue
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How MasterClaw Solution Approaches the Challenge
- Correlating user, devide, location and experience of services enables marketing campaigns to be more targeted and effective
- Identification of subscriber experience along with information such as spend, device, apps, etc., enable accurate tracking of success or otherwise
- Flexible and powerful reporting enables non-expert users to build their own queries and analysis without Anritsu assistance, reducing total cost of ownership
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