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MasterClaw Introduction
MasterClaw Integrated
Application Suite
MasterClaw Service Assurances
Framework
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MasterClaw’s™
integrated service assurance solution provides an integrated monitoring
universe, feeding a wide range of different user categories, including operational
network personnel, network planners, product managers, account managers,
partner managers, with vital operational and business information. Building
on the same converged data acquired from the network, MasterClaw offers
powerful reporting capabilities across Network, Service, Customer and Partner
domains in both real-time and via KPI- and KQI reports. In addition to this
MasterClaw allows for definition of service level targets enabling both
internal- and external SLAs.
Network Quality Monitoring
With
its outset in the actual network topology and service provisioning
infrastructure, the Network Quality Monitoring area provides a set of KPIs
for both network operational purposes as well as network planning purposes.
Detailed statistics on link and message level allows for identification of
network bottlenecks, faulty network segments and general load and resource
utilization. Thanks to the flexibility on probe level, the monitoring can be
made across different converged technology domains, such as traditional ISUP
and SIP as well as wireless network technologies.
Service Quality
Monitoring
MasterClaw
provides service KPIs and KQI for different services such as voice, MMS,
GPRS, etc., reflecting the end-user perceived service quality. Apart from providing valuable service
quality information, the service reports also provide important performance
metrics vital for the management and optimization of the service portfolio.
Based on the reporting provided by MasterClaw, operators and service
providers can get a clear overview of the usage profile of different
services, with respect to usage volume, basic usage profile (time of day, day
in week, etc) and advanced usage profiles where parameters such as user
profile, handset type (based on IMEI) and location may be taken into
consideration. These reports provide critical business intelligence which can
be used to monitor the effect of advertising campaigns or price adjustments,
identification of real target groups, or general optimization of the service
portfolio.
Customer QoS/SLA
Monitoring
In
today’s highly competitive environment an important way of gaining
competitive advantage is to build an understanding of how the end users
perceive the service quality. Aggregating the data on the basis of different
types of customer identity parameters MasterClaw provides a customer centric
view of Quality of Service information. The customer centric reports allows
for targeted monitoring and follow-up of individual larger customers or
larger communities of general users. Directly linked to this is the ability
to define and follow-up on customer specific Service Level Agreements. Thanks
to the simplicity in the user interface of MasterClaw, where different user
categories can design their own personal view, account managers can have
dedicated real-time QoS and performance reports for particular important
accounts.
The
business intelligence data is a powerful tool for active account management, where
not only the service level can be closely monitored, but an individual
corporate customer’s usage profile can be monitored too. This makes it
possible to do targeted promotion activities, to up-sell or cross-sell new
products, and hence increase the revenue.
Partner Performance
Monitoring
Dedicated
KPIs and KQIs allows for monitoring of roaming partners, interconnect
partners and partners providing content and services. These reports form the
base for SLA follow-up in relation to the
underlying agreements, as well as they provide important documentation
negotiating new agreements. Strict follow-up on partners’ performance not
only raises the level of service for the customers, but it can dramatically
reduce the operational expenses.
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