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Service to Customers

Service to Customers

Basic Concept

envision : ensure

Anritsu envisions itself as an essential company for customers around the world by ensuring the ongoing provision of innovative products and services that respond to constant change.

Toward realizing “envision : ensure,” Anritsu set its customer satisfaction goal for 2020 as becoming a brand that enjoys the continued trust and preference of customers in all countries and regions. We continue to pursue this goal by sharing business targets and value with customers across the world and providing unique products and services that meet their needs.

*CS: Customer Satisfaction

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CS Promotion Framework

Our mid-term CS management plan emphasizes strengthening our contacts with customers. By enhancing connectivity with customers at our sales and marketing and maintenance service sections or on our website, we seek to more precisely capture customer needs and thereby make better use of our strengths in technological aptitude and sincerity to attain even deeper trust from customers.

Our CS measures are deliberated, implemented and assessed under the leadership of the CS Committee, made up of representatives from each business division.

CS Promotion Framework


Global Customer Service Activities

The Test and Measurement Business offers solutions to customers around the world through a network of sales bases in 19 countries. We also maintain 14 service centers in 12 countries to offer a variety of services so that our customers can use our products reliably.

Our PQA business is operated through five Group companies in four overseas countries, which in turn have maintenance service centers, including agents, in 56 countries. Through our extensive network, we provide reliable maintenance services to customers around the world.

*Products Quality Assurance


Quality Management

Click here for Anritsu's Quality Management

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