eoPath A-CEMeoPath A-CEM (Advanced CEM) provides relevant information on operators’ customers, their behaviour, and the quality of service within minutes anytime. The application answers to questions such as who is using, what services, how much, where, when, on which device – and what is the actual quality of service provided to customers. The information is available in a previously unseen way, which allows users to drill down to information from any angle on a few mouse clicks.
The application is designed to provide accurate and up-to-date answers to operators' key business questions. Advanced CEM allows users to view the living business from all relevant angles with the required level of detail: customer segment, demographics, ARPU, device, service, trends and problems, just to name a few. The information is available within minutes anytime – and the analysis angle can be changed within seconds with few mouse clicks.
Typical eoPath A-CEM users:
Top management to get an easy access to full and up-to-date picture of their business
Product managers to understand the usage patterns, trends, and cause & effect among customers, devices and services
Segment managers to get insights into their customers, as well as their interests, dislikes, usage, and customer experience
Sales and marketing managers to plan targeted activities to customers, and to easily measure the success of those activities
Technical managers to understand and pinpoint reasons behind poor customer experience