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As part of the Management Innovation 2008, which was implemented in April 2008, we have enhanced the Marketing division and our product planning capability. Meanwhile, we are taking note of differing features of our product lines. For example, handheld measuring instruments are low-priced, but we can anticipate large volume of sales; advanced measuring instruments, including those for LTE development, should be developed through close relationships with clients. Therefore, in order to promote the business in accordance with each product line's characteristics, we have introduced a matrix management model incorporating business strategies formulated by SBU (strategic business units), and cross-organizational operations through business processes. Through the above efforts, we aim to identify market needs correctly and capitalize on them for new product developments. |